The phrase is Thai slang built from the everyday words for cigarette and rolled, combined with the word for big, which is why Thai speakers instantly get the exaggerated image. Short spoken clips like this spread on soundboards and in chat groups because they need no context, translation or setup to land as a joke. It has stayed in use as a quick audio shorthand for teasing smokers and laid back characters, shared between friends rather than tied to a single film, song or show.