The Time Is Now was released as John Cena's entrance music in WWE and appeared on his 2005 album You Can't See Me, performed with Tha Trademarc. The opening trumpet riff quickly became shorthand for Cena himself, and in the mid-2010s it exploded online through the Unexpected John Cena meme, where the theme suddenly interrupted unrelated videos. That surprise format made the first few seconds famous far beyond wrestling fans, and editors still use it today to signal an over-the-top entrance, a sudden appearance or a moment that is meant to feel unstoppable.