The phrase became a gaming meme in the mid-2010s in survival shooters such as H1Z1 and later PUBG, where groups of players would chant China number one over voice chat before raiding other players. Clips of those encounters spread on YouTube and Twitch, turning the shout into a recognisable taunt detached from any single match. Short soundboard versions followed, and creators still use the yell as an ironic celebration for wins, streaks and lucky plays, often alongside its counterpart taunts from rival player groups.