Place it as the final beat of a horror edit, after a slow build and a Dun Dun Dun sting, so the scene ends on the cut. Follow it with a Vine Boom only for a parody version, and keep any other scare sounds before it, not after.
Über diesen Sound
This is an 8.7-second horror cutoff effect that stops a scene dead, like a film reel being pulled mid-moment. It feels jarring and uneasy, leaving the listener braced for something that never arrives. The abruptness makes a quiet room feel colder and a dark hallway feel closer.