Coca-Cola has long used short, memorable melodies in its advertising, and this brief clip has circulated online as the brand's ringtone for phones. Shared through soundboards and ringtone collections, it is easy to find because searchers often look for a simple cola ringtone rather than a full song. Its short length suits notifications, alarms and short videos, which helps explain why a familiar branded jingle keeps getting reused for quick alerts and edits.