Place it at the very end of an edit, after the setup has already made the joke clear. Open with It Was At This Moment He Knew to frame the late-night decision, then let this clip deliver the punch, and follow it with Bruh for the deadpan reaction that closes the scene.
Über diesen Sound
The Cocainum clip is a very brief, single-word sound lasting just 0.8 seconds, built around the spoken name itself and delivered in a flat, clipped style that makes it easy to recognise instantly. It feels absurd and deliberately jarring, like a punchline with no setup, and works because its brevity leaves the joke hanging in the air for a beat too long.