The sound comes from SpongeBob SquarePants and its chocolate selling storyline, where SpongeBob and Patrick go door to door with chocolate bars and meet an obsessive customer who screams for chocolate. That scene became one of the show's most quoted moments and spread online as a reaction clip. The coklat version uses the Indonesian word for chocolate and circulates in Southeast Asian edits, soundboards and short videos, where the scream is reused whenever someone is shown wanting something far too intensely.