Content Warning is a co-op horror game released in 2024 by Landfall, where players film monsters in an underground world to go viral in-game. Its scares rely on found-footage cameras, distorted creatures and abrupt audio cues, which made clips from the game spread quickly on streams and short-form video. This second jumpscare variant became a reusable scare sound beyond the game itself, in the same tradition as the FNAF Jumpscare Scream that horror editors have used for years, and it is now dropped into unrelated footage for an instant shock.