Cookie Clicker is a 2013 browser incremental game created by French developer Julien Thiennot, better known as Orteil, in which players click a large cookie to earn cookies and spend them on buildings and upgrades. The game became a viral hit for its simple, addictive loop and remained popular through updates, mobile versions and countless gameplay videos. Its short interface sounds, including this buy click, became familiar to players through repeated play, and creators now reuse the click sound in edits, streams and memes about grinding, saving up and finally affording an upgrade.