The clip comes from TikTok creator David fils de Momone, posted as a reply to Julien under the French title Le cri le plus long du monde. Shared with hashtags like pourtoi and fyp, it circulated as a short, shareable scream rather than part of a film or song. French and English users adopted the sound for reaction edits because a similar drawn-out yell like the auughhh sound works instantly without context, and this longer version pushes that familiar meme format to an extreme that still fits quick cuts.