The sound comes from Dark Souls, the notoriously difficult action role-playing game developed by FromSoftware and first released in 2011. In the game it accompanies the famous You Died screen, marking the end of a run after a boss, trap or fall. As gameplay clips, speedruns and reaction videos spread on YouTube and Twitch, the sting became shorthand for failure far beyond the game itself. It remains popular because it is instantly recognisable to gamers and instantly readable to everyone else: one low toll means the attempt is over.