Place this cue at the reveal cut itself, after your establishing shot and before any reaction line. Follow it with the inception horn sound effect for a bigger second beat when the reveal needs to escalate further in the same sequence.
Über diesen Sound
This short musical cue plays for about three seconds as a location name fades in on entering a new area in Dark Souls. It feels solemn and weighty, turning a simple arrival into something tense and important. The clip comes from FromSoftware's 2011 action RPG.