DDG, the American rapper and streamer Darryl Granberry, built a large online following through vlogs, music and livestreams where short reaction clips are often clipped and reused. Shazam itself is best known as the magic word linked to the DC superhero of the same name, which is why the shout works as shorthand for an instant transformation. Online, the DDG version spread as a reusable meme sound on short form video, where creators drop it over reveals and glow ups instead of explaining the joke.