The line comes from Disney's 1992 animated film Aladdin, where a giant tiger-headed cave in the desert speaks to Jafar and allows only the diamond in the rough to enter and retrieve the lamp. That chosen person proves to be Aladdin, a poor street thief whose worth is hidden beneath his rough appearance, giving the old idiom a clear story meaning. Clips of the cave's booming delivery later circulated as reaction audio and edits online, where it is still used to single someone out as unexpectedly special or valuable.