The Directed by Robert B Weide credit became a meme in the late 2010s as short fail clips spread across YouTube, Vine and later TikTok. Robert B. Weide was a director and producer on early seasons of Curb Your Enthusiasm, and its closing theme Frolic by Italian composer Luciano Michelini became shorthand for an awkward ending. Editors started freezing the final frame and dropping in the credit even when the show was not involved, and the format stayed popular because the cue is instantly recognisable.