Discord launched in 2015 as a voice and text platform for gaming communities, and its incoming call ring became one of its most recognisable audio cues. As servers moved beyond games into study groups, fandoms and friend chats, recordings of the ring started circulating on soundboards for pranks and memes. Louder remixes such as the bass boost discord call version pushed the joke further. The original stays popular because it is short, instantly identifiable, and tricks listeners into checking their app even when no real call is coming through.