The clip comes from Yuyushiki, a slice-of-life anime centred on three friends and their small, everyday conversations, where a light, throwaway moment can become a favourite line among fans. Shared as a short clip on anime soundboards and reused in fan edits, Dondurma spread because it is instantly recognisable to anime viewers yet still works without any context. Its brevity makes it easy to drop into videos, and its playful tone has kept it in circulation long after its first uploads as a handy reaction sound for cute or funny scenes.