Eastbound and Down was written and performed by Jerry Reed for the 1977 film Smokey and the Bandit, where it played over the opening credits as Bandit and the Snowman prepared for a cross-country beer run. The song became a country hit and a lasting shorthand for outlaw trucking culture, helped by Reed's own role in the film. Decades later, short clips of its opening riff circulate on soundboards and in edits because the melody is instantly recognisable even without the lyrics, keeping the film's rebellious road spirit alive for new audiences.