C'est pas sorcier was a long-running French educational television programme on France 3, first broadcast in 1993 and presented by Fred Courant and Jamy Gourmaud. Jamy became known for clear, enthusiastic explanations using models and demonstrations, and his interjections were widely clipped by fans. Short exclamations like this one later spread on French soundboards and social media, detached from their original segment about the Coran and reused as a standalone reaction. Its appeal comes from nostalgia for the show and Jamy's unmistakable teacher-like delivery.