Umbrella was released in 2007 as the lead single from Rihanna's album Good Girl Gone Bad, featuring Jay-Z. The ella ella eh eh eh refrain became the song's most quoted part, helping it top charts worldwide and stay in pop culture long after its release. Online, the hook was clipped for memes, remixes and short videos, often whenever rain, umbrellas or dramatic weather appeared. Its simple repeated syllables made it easy to recognise, remix and reuse across platforms.