Pikachu is the Electric-type mascot of Pokémon, the Japanese franchise that began with video games in 1996 and expanded into an animated series in 1997. In the anime, Pokémon often speak by repeating their own names, and Pikachu, voiced by Ikue Ōtani, became the most recognised example. Short clips of his extended calls spread through fan edits, soundboards and social video, where the drawn out name works without context. It remains popular because the voice is closely tied to childhood nostalgia and instant character recognition.