The sound is tied to a Turkish TikTok trend built around videos about making menemen for the workmen who came to the creator's home. Credited to Terlik in the clip's metadata, it circulated as the background audio for those hosting videos and was then picked up by other creators filming similar breakfasts, kitchen scenes and guest-welcome moments. Its appeal has lasted because the situation is instantly recognisable, easy to recreate at home, and flexible enough to fit both sincere cooking clips and playful exaggerations of Turkish hospitality.