Doors is a Roblox horror game released in 2022 in which players move through a series of procedurally generated rooms while avoiding entities that hunt them. Eyes is one of those entities, appearing as a swarm of glowing eyes that punishes players who keep looking at it. Clips of its encounters spread through Doors gameplay videos, streams and short-form edits, where the cue became shorthand for being watched in the dark. It remains popular because Doors players recognise it instantly, even without seeing the game on screen.