The line comes from The Simpsons episode The Cartridge Family from 1997, where a television advert promotes an international soccer match coming to Springfield. The joke builds on American sports promos that sell constant action, then lands on the reality of a low scoring game that can still end tied. Clips of the advert have circulated online for years as shorthand for boring soccer, especially in the United States, and the phrase is still quoted whenever a hyped match turns into a goalless stalemate.