Faz o L became a widespread slogan in Brazil during Luiz Inácio Lula da Silva's 2022 presidential campaign, with supporters making an L shape with their fingers. Cauê Moura, a Brazilian YouTuber known for the Desce a Letra Show format, turned the phrase into a recurring joke in his videos. Clips of him saying it were later cut into short audios and shared on soundboards and social media, where the line outgrew its original context and became a general meme reaction for teasing, celebration and political humor in Brazilian online spaces.