The clip circulates mainly as a short Portuguese meme sound, passed around on soundboards and in short-form edits where a quick roar can sell a joke without explanation. Its appeal is not tied to a single scene or storyline, which helps it travel between different kinds of videos, from comedy sketches to gaming clips and reaction edits. Because it is only about a second and a half long, creators can reuse it as a recurring punchline, and listeners who recognise the phrase tend to treat it as an in-joke rather than a literal sound effect.