The name points to its most common job online: a compact follow alert for livestreams, where a cat meow replaces a generic chime or voice announcement. Short animal alerts became popular with small streamers because they are cheap to reuse, instantly readable, and less intrusive than loud fanfares. This clip fits that trend, sitting alongside other short cat sounds such as the sad meow song and similar meow clips shared for alerts, memes, and reaction edits. Its continued use comes from that simplicity, a single familiar sound that viewers recognise immediately.