Eating sounds like this became a staple of short-form video and game edits because chewing is instantly understood without dialogue or context. Creators layer the effect over real bites, animated characters and even objects that should not be edible, letting the mismatch do the comedy work. It also fits the satisfying and ASMR-adjacent side of food content, where an exaggerated crunch makes simple snacks feel more appealing. Its very short length makes it easy to drop into memes, soundboards and livestream alerts without covering speech.