This clip comes from a series of wake up alarms recorded for FOX23, with this listed as the third version. In it, presenter Ron Terrell introduces himself and promotes starting the day with the station's news and weather coverage. The recordings were made to be used as actual phone alarms, which explains the direct, cheerful style. Online, the sound has found a second life on soundboards, where its polished broadcast tone makes everyday wake ups feel like a live morning show.