Gelatin is a contestant in the Battle for Dream Island franchise by jacknjellify, the animated web series created by Michael Huang and Cary Huang. This clip comes from Battle for Dream Island Again, the second season, specifically episode 4. Fans isolated Gelatin's scream and shared an extended cut online, where it spread through BFDI edits, object show communities and meme compilations. Its popularity comes from how recognizable Gelatin's voice is to fans, while the overlong scream works even for viewers who have never seen the series.