Denis Brogniart has hosted Koh-Lanta, the French version of Survivor, on TF1 since 2002, and over the years his on-screen mannerisms have become part of French pop culture. His brief, knowing 'ha' laugh is one of his most imitated traits, and short clips of it began circulating as a reaction meme across French social media, edits and soundboards. Creators reach for it as a distinctly French stamp of irony, and its popularity endures because the show itself remains one of the country's most-watched reality programmes.