Halo: Reach is a 2010 first-person shooter developed by Bungie for Xbox 360 and a prequel to the Halo trilogy. Its multiplayer announcer, voiced by Jeff Steitzer, has called objective updates since the series began in 2001, with phrases for captures, returns and drops in Capture the Flag. Those lines spread through gaming forums, YouTube montages and soundboards because they are short and instantly understood. It sits in the same family as other shooter callouts like enemy spotted that players read as information, which is why the Reach version still gets reused whenever a plan goes wrong.