Halo Reach launched in 2010 as a prequel in the Halo series, developed by Bungie for Xbox 360. Its multiplayer kept the series famous announcer system, where medals were called out loud for streaks and special actions. Splatter Spree rewarded aggressive vehicle play, turning Warthogs and Ghosts into comedy weapons as much as combat tools. Clips of the callout later spread on YouTube and soundboards detached from full matches, where the short authoritative voice line works on its own as a gaming achievement meme.