My Heart Will Go On is Celine Dion's theme song for the 1997 film Titanic, where it became one of the most recognisable ballads of the decade. The shittyflute style grew online as a parody format in which well-known songs are performed badly on flute or recorder, with squeaks and wrong notes kept in rather than edited out. Clips like this spread through meme pages and short video edits because the familiar melody is easy to recognise even when it is played terribly, and the format remains popular as a quick way to undercut sentimentality with comedy.