Place it just after the reveal in your edit, then follow it with Law and Order Dun Dun to underline the moment before cutting to the reaction shot, keeping it as the punchline rather than the setup.
Über diesen Sound
This 4.5-second spoken clip centres on Herbert, a brief voice moment built around his distinctive delivery and timing. It gives listeners a funny, slightly unsettling jolt, the kind that works when a scene needs an odd, offbeat interruption rather than a loud gag.