“Hobak Goguma” became widely recognized through the South Korean sitcom Unstoppable High Kick, where the line was delivered in a memorably frustrated way. The phrase spread online in Korea as a shorthand reaction for irritation, disbelief, or being unable to get words out cleanly. Its staying power comes from how brief and expressive it is: one burst of audio can sell an entire reaction beat. Today it still appears in meme edits, captioned reaction posts, and short-form videos that need a distinctly dramatic Korean outburst.