Homer Simpson, the central character of The Simpsons since the animated series began in 1989, is defined in part by his love of donuts, especially pink frosted ones from Lard Lad and Kwik-E-Mart scenes. His drawn-out mmm before naming a food became one of the show's most quoted running gags, repeated across episodes, merchandise and parodies. Clips of the donut version circulate widely on soundboards and in meme edits because the craving is understood instantly, even by viewers who have not seen the specific episode it was pulled from.