Place it at the opening of a sports segment, followed by a bell ding to mark the hour, then move straight into commentary and save an air horn for a goal or big moment later in the edit.
Über diesen Sound
A short spoken radio announcement gives the exact time in a clear, measured voice, lasting just under four seconds. It feels brisk, official and a little nostalgic, like a broadcast cue that keeps a programme moving. The clip comes from Rádio Tupi, where it was used to mark the time during sports coverage.