The phrase deal with it became a widespread internet meme in the early 2010s, often paired with animated pixel sunglasses dropping onto a face. It grew out of image macros and reaction GIFs before moving into short video edits and soundboards. This hype version condenses that attitude into a two second vocal hit, preserving the smug tone without the visual gag. It remains popular because the meaning is instantly clear across gaming, sports and comedy edits, even for viewers who have never seen the original memes.