The Globglogabgalab comes from Strawinsky and the Mysterious House, an animated musical about a composer whose books come alive, where the creature proudly sings about himself and his love of books. Clips of his song were shared widely online as a meme, prized for its strange melody and unforgettable nonsense name. Its popularity grew through reaction videos, remixes and edits that paired the song with unrelated footage, turning a relatively obscure character into a familiar internet punchline. It endures because the performance is both catchy and deeply odd.