The line comes from Blades of Glory, the 2007 sports comedy about two rival male figure skaters who are banned from singles competition and return as a pairs team. Starring Will Ferrell and Jon Heder, the film built many jokes around awkward confidence and complete misunderstanding. The quote was later lifted as a standalone reaction clip on video sharing and soundboard sites, where its short length made it easy to reuse. It remains popular because baffled honesty fits almost any confusing post, comment thread or conversation online today.