Place it as the payoff at the end of a name-drop setup, then follow it with a Bruh sound or an Oh My God meme sound, depending on the reaction you want. Keep it as the single named moment in the edit, with the follow-up doing the reaction work.
Über diesen Sound
This is a nine-second meme clip centred on the name IlMasseo, presented as a single short burst for quick reactions. It feels playful and deliberately over-the-top, the kind of namedrop that lands because everyone in the room recognises the reference at once.