The line comes from Marlon, a character in Telltale's The Walking Dead game series, where he leads a group of young survivors at a boarding school. In the story, his attempts to keep the group safe put him at odds with others, which gives this plea its tense, defensive context. As a standalone clip, it has circulated on soundboards and in fan edits, where its earnest, desperate delivery makes it useful far beyond its original scene for moments about protection, guilt and difficult choices.