Place it at the reveal point of an edit, right after the setup line and before the reaction cut. Build into it with the Dun Dun Dun Sound Button for the fake-serious lead-in, then follow it with the Anime Wow Sound Button to sell the group's stunned response.
Über diesen Sound
This is a six-second meme clip built around an Indian-accented take on Shrek, delivered as an exaggerated character impression rather than a straight movie line. It lands as silly and disorienting, the humour coming from hearing a familiar ogre persona pushed into a completely unexpected voice and delivery that catches listeners off guard.