It's the Real Thing was one of Coca-Cola's most recognisable advertising slogans, used across its commercials and branding during the late 1960s and 1970s. The cheerful song built around it became closely linked with the brand's image of happiness and togetherness, and clips of the jingle have continued to circulate online in retro compilations, parodies and nostalgic edits. Its simple melody and familiar slogan make it instantly recognisable, which is why creators still reach for it when they want a quick, warm reference to classic advertising.