Durarara premiered as an anime in 2010, adapting Ryohgo Narita's light novels set in Ikebukuro, Tokyo. Izaya Orihara, the series' sly information broker, became one of its most quoted characters thanks to his teasing delivery and love of provoking others. Fans clipped his extended shout and shared it across anime forums and soundboards, where the isolated yell took on a life beyond the scene. It remains popular with editors who need an instantly recognisable anime outburst for trolling, entrances and exaggerated reactions.