Jantlara bak is Turkish for look at the rims, and muslum in the title is the name attached to the clip as it was shared on user generated soundboards. The sound has circulated as a short music meme rather than a full song, with its meaning clear even to viewers who do not speak Turkish once it is paired with a car on screen. Its brief length and direct boast made it easy to reuse in edits, shares and downloads, keeping the phrase recognisable as a joke about showing off wheels.