Je t'aime... moi non plus was written by Serge Gainsbourg and released in 1969 as a duet with Jane Birkin, after an earlier version with Brigitte Bardot. The song became famous across Europe for its whispered vocals and explicit sensuality, and it was banned from radio in several countries. Over time the title phrase entered popular culture as shorthand for passionate, complicated love. Short clips of the whispered line now circulate online in romantic edits, parodies and ironic memes, keeping the song recognisable to audiences who may never have heard the full recording.