Seto Kaiba is the arrogant rival to Yugi Mutou in Yu-Gi-Oh, the manga created by Kazuki Takahashi in 1996 and adapted into the popular early 2000s anime. As the wealthy head of KaibaCorp and a master duelist, Kaiba constantly belittles opponents he sees as beneath him, and how pathetic became one of his most quoted put downs. Fans clipped the line for forums, AMVs and later short form edits, where its superior tone turned any minor failure into a dramatic duel style insult.