Apex Legends launched in 2019 from Respawn Entertainment as a squad based battle royale where the player with the most eliminations is crowned kill leader mid match. The Japanese line translates to a new kill leader has appeared, and clips of the in game announcements spread through streams, montages and soundboards as players began lifting them for other games. It stays popular because the phrasing is instantly understood by Apex fans, even in a short edit outside the original match context.